Blogs are an important part to a complete online media strategy. Although it is hard to immediately see results and it is a time-consuming tasks, a good blog can become something that no outside company can reproduce. The blog writer should be well-versed on the subject for which he/she is writing. Also, for small businesses, the person should be involved in the day to day operations or at least be quickly aware of any news that is happening.
For instance, if you were one of the first people to blog about the earthquake that happened in late August along the East Coast, you might have seen 1,000s of hits in minutes that you would have never seen otherwise. Blogs, in addition to providing traffic, can be a great source of information for your clients. It's a place to go for information when you are not available, so make sure as much information is there as possible. Lastly, blogs, like other social media, tie customers to your business personally and bring you inside their home. We at Killian Media will continue blogging if you do!
